Despite all the traffic being generated by LaLa and other Instagram influencers, sales simply didn't occur. By early December, we had only shipped several hundred units. Had we been selling clothing, we would have already sold hundreds of thousands if not millions worth of merchandise with the amount of traffic and engagement generated. At this point, it became clear that building a skincare brand required a lot more than some paid Instagram shout-outs and that Travis and Kaeya's expectations of world domination were completely unrealistic. Mistaken over-enthusiastic assumptions are a reality of any start-up and generally speaking, some type of pivot is usually a requirement to achieving product-market fit. In this scenario, a team needs to come together and work cohesively towards a pivot. However, something had also occurred between Kaeya and Travis and they were no longer working together in a productive manner. Additionally, LaLa had disengaged from the team and had stopped consistently doing her Facebook lives by early December. At that time, I talked with Travis and Kaeya about coming up with a go-forward plan as a prerequisite for approving an additional capital call. After waiting two weeks and not receiving an acceptable go-forward, right or wrong, Kaeya came to me and told me that she was effectively done. Another team mate also echoed Kaeya's sentiments at the same time. After assessing the situation, I concluded that there was still potential for this brand and team. I held Travis, as CEO, responsible for the situation and together with Kaeya (each co-founder had an equal vote), a decision was made to terminate him (NOTE: there's probably another 1,000+ word essay on dealing with this issue as it could have been handled better, but that's for another time). With this action, I made a conscious decision to take an active role in Prescribd.